How I work

No pitch process and no proposal theater. Three steps, in order, each one optional after the last.

Your revenue runs on a layer nobody owns: the CRM, the follow-up, the sending domain, the integrations between them. I run that layer. We start by looking at it together, from outside, before either of us commits to anything.

The three steps

Each step stands on its own. Nothing obliges the next one.

  1. Step 01

    The fit call, with a live pre-audit Free

    Thirty minutes. Before we speak I run an outside-only check on your public surface: whether your sending domain is actually authenticated, whether your tracking fires, where your systems visibly hand off.

    • Nothing to install, no access needed, no staff time
    • You leave with at least one verified finding, whether or not we go further
    • If I don't think I'm the right fit, I'll say so on the call

    Your team's time: thirty minutes.

  2. Step 02

    One project $2,500 to $7,500 typical

    One bounded piece of work, scoped from what the audit found: a deliverability fix, a CRM cleanup, an integration repair, a funnel or reporting build.

    • Written acceptance spec, signed before work starts
    • 50% to book, balance on acceptance
    • If it does not meet spec, I keep working at no charge until it does, or refund the build
    • Everything delivered is documented and owned by you, executable without me

    Larger builds are scoped individually.

  3. Step 03

    The retainer From $6,000 per month

    Continuous ownership of the revenue systems layer. In scope:

    • Deliverability and DNS monitoring
    • CRM hygiene and data integrity
    • Integration monitoring and repair
    • Tracking and attribution upkeep
    • Campaign implementation and iteration
    • Email operations
    • Reporting
    • AI tooling control
    • Site and application maintenance

    Terms in writing: defined scope with a named change-order price, a scheduled rate review, response times in defined hours, and documentation and runbooks as a standing deliverable. Nothing lives only in my head.

    Most months, ownership looks like nothing happening. Deliverability stays green, the CRM stays true, the integrations stay connected. And when something breaks at the wrong moment, it is already mine: I trace it across whatever systems it crosses and fix it. No ticket queue, no discovery call, no handoff.

    If it is finished when it is finished, it is a project. The retainer is for the work that never finishes: the monitoring, the hygiene, the repairs, the iteration that keeps a revenue system from decaying.

Is this a fit

Best fit

  • Firms that raise outside capital and live on investor communications
  • B2B and professional-services teams with real revenue, a real stack, and follow-up or data problems leadership can feel

Not a fit

  • Pre-revenue startups
  • Teams that want campaigns run and content produced but nobody to own the plumbing
  • Buyers who want a revenue outcome promised in advance

If I do not think I am the right next step for your situation, I will tell you directly on the call.

What owning the layer actually includes

Every category above recurs in my actual work record. This is not a services menu; it is what the retainer owns.

The record

Long-term ownership

My longest client relationship has run continuously since December 2018.

The same firm, across 200+ tools and systems.

Systems implementation

13 CRM migrations. 100+ funnels.

Hundreds of CRM and automation integrations.

Capital raisers

Helped raise $80M+ across client work.

19 sponsor investor systems, 5,000+ accredited investor leads.

Want to know what your revenue systems layer looks like from outside?

A 30-minute call. Before we speak, I will have already checked your public surface, and I will tell you what I found whether or not we go further. No pitch.

Book a 30-minute fit call
The Crow's Signal
Book a 30-minute fit call

Elsewhere

LinkedIn