Complete Clarity on Your Marketing — Before You Spend Another Dollar
In 2-4 weeks, you’ll know exactly:
- What’s working (and why)
- What’s broken (and what it’s costing you)
- What to fix first (and expected ROI)
Stop guessing. Start with facts.
Investment: $4,000–$6,500
Based on 11+ years building systems that generated 219 cases, $17M revenue, and 5,000+ leads.
You’re Making Marketing Decisions Without Complete Information
You’re spending money on marketing. But do you actually know what’s working?
If any of these sound familiar, you need an audit:
“We’re getting leads, but they’re not closing.”
You have traffic. Forms get filled out. But revenue isn’t growing like it should. Something’s breaking down between first touch and signed deal – you just can’t see where.
“We don’t know which channels actually drive revenue.”
Google says one thing. Your CRM says another. Sales has their own opinion. You’re making budget decisions based on incomplete or conflicting data.
“We’re about to invest big – but want clarity first.”
You’re considering hiring an agency, increasing ad spend, or overhauling your tech stack. Before you commit $50K-$200K, you want to know what you actually have and what you actually need.
“I just took over marketing and inherited a mess.”
New role. No documentation. Systems that “someone set up years ago.” You need to understand what exists before you can improve it.
“We’ve hit a plateau and don’t know why.”
What got you to $2M won’t get you to $10M. You’re doing “more of the same” but results have flattened. Something needs to change – but what?
“We’re spending, but not sure it’s worth it.”
$10K, $30K, $50K+ per month on marketing. Finance keeps asking for ROI proof. You can’t confidently answer because you don’t have clean data.
The root cause is the same: You’re making decisions without complete visibility into your marketing system.
The audit fixes that.
What You Get: Complete Marketing Diagnostic
I map your entire marketing system and show you exactly what’s happening at each stage.
Full Visibility
See every step of your lead journey from first click to closed deal.
Clear Problem Identification
Specific issues with evidence. Not vague advice.
Quantified Impact
Every problem comes with a revenue number.
Actionable Roadmap
90-day plan ranked by ROI. What to fix first.
Deliverable: 30-40 page audit document with findings, revenue impact, and prioritized roadmap.
What Gets Audited
Website & Conversion Paths
- Where visitors drop off
- Form completion rates
- Mobile vs desktop performance
- Page speed and technical issues
CRM & Lead Management
- How leads enter your system
- Lead routing and assignment
- Follow-up timing and consistency
- Data quality and completeness
Paid Channels (Google, Meta, LinkedIn)
- Which campaigns drive actual revenue
- Cost per customer (not just lead)
- Wasted spend identification
- Attribution accuracy
Marketing Automation
- Email sequences and open rates
- Lead scoring effectiveness
- Nurture campaign results
- Handoff triggers to sales
Sales Handoff & Follow-Up
- Speed to first contact
- Follow-up consistency
- Lead qualification process
- Feedback loop to marketing
Attribution & Reporting
- Can you track ROI by channel?
- Data accuracy across platforms
- Reporting gaps and blind spots
- What you should measure
Is This Audit Right for You?
✅ This Audit Makes Sense If…
- You’re spending $10K+/month on marketing
- You can’t clearly answer “what’s our CAC by channel?”
- Sales and marketing blame each other for results
- You’re about to invest $50K+ in marketing
- New leadership needs to understand current state
❌ This Probably Isn’t For You If…
- You’re spending less than $5K/month on marketing
- You don’t have any CRM or systems yet (need a build, not audit)
- You already know exactly what’s wrong
- You want campaign management, not analysis
Systems I’ve Built
Every major engagement I’ve done started with understanding the current state. Here’s what complete systems look like:
Law Firm: 12 → 219 Cases, $17M Revenue
The situation: Spending $10K/month on ads. Only signing 12 cases/year from paid marketing.
What the audit found:
60% of leads never got follow-up. No way to track which ads drove signed cases. Website converting at 1.2% (industry benchmark: 3-5%).
Result: 219 signed cases, $17M revenue, 27× ROI over 24 months. Investment: $271K total (audit + build + operations).
→ The audit showed $450K/year was leaking. That justified the $271K investment.
Real Estate Sponsors: 5,000+ Investor Leads
The situation: 19 sponsors with zero marketing infrastructure. Entirely dependent on referrals.
What the audits found:
No systematic way to reach investors. No CRM tracking relationships. No content establishing credibility.
Result: 5,000+ qualified investor leads, $1.7B in capital raised across all sponsors. Investment: $90K per sponsor (6-month build-out).
→ Each engagement started with a discovery phase that showed what needed to be built.
B2B SaaS: 2,000+ Customers
The situation: Thought LinkedIn was their best channel (high engagement). Spending budget accordingly.
What the audit found:
Attribution was completely broken. Google search actually drove 70% of revenue, not LinkedIn.
Result: 2,000+ customers after fixing attribution and reallocating budget to high-performing channels.
→ The audit prevented them from doubling down on the wrong channel.
Pattern: Every successful engagement started with understanding reality first.
Art Nikashin
The Crow’s Signal, Founder
What You’ll Invest & What You Get
$4,000-$6,500
(one-time investment)
Timeline: 2-4 weeks
Payment: 50% to start, 50% on delivery
What’s included:
– ✅ Complete marketing system diagnostic
– ✅ Website, CRM, ads, automation, sales handoff review
– ✅ Quantified revenue impact for each issue
– ✅ 90-day implementation roadmap with ROI projections
– ✅ 1-2 quick fixes implemented during audit
– ✅ 30-40 page audit document
– ✅ 90-minute presentation with your team
– ✅ Honest go/no-go recommendation
What’s NOT included:
– ❌ Full implementation (that’s Infrastructure Build-Out)
– ❌ Ongoing campaign management (that’s Marketing Operations)
– ❌ Creative work (design, copywriting, content)
ROI Math
If you’re spending $20K/month on marketing ($240K/year):
– Audit finds 15% waste = $36K/year recovered
– Audit cost: $5.5K
– Payback period: ~2 months
If you’re spending $50K/month on marketing ($600K/year):
– Audit finds 15% waste = $90K/year recovered
– Audit cost: $5.5K
– Payback period: ~3 weeks
If the audit finds nothing major:
– You have confidence your system is working
– You avoided a $50K-$100K “optimization” project you didn’t need
– That’s worth $5K
Questions
Then you get peace of mind and documentation confirming your system works. I won’t manufacture problems to sell you services. In 11+ years, I’ve never done an audit that found zero opportunities—but I have recommended “your system is fine, keep optimizing.”
Related Services
After the Audit: Your Options
Option 1: Implement Yourself
Take the roadmap and execute with your internal team. The audit document is detailed enough to hand to a marketing manager or developer.
Option 3: Fractional CMO Services ($72K-$90K over 6 months)
Audit → Build → 4-5 months of operations. I build it AND prove it works before handing off.
Best for: Companies who want results, not just a system
Option 2: Infrastructure Build-Out ($18K-$30K)
I build everything identified in the audit: CRM setup, website optimization, automation, attribution tracking.
Timeline: 6-8 weeks
Best for: Companies without internal implementation capacity
Option 4: Marketing Operations ($8K-$12K/month)
Ongoing campaign management, optimization, and reporting. For companies who want systems operated, not just built.
Timeline: Ongoing
Best for: After systems are built and working
Let’s See If An Audit Makes Sense
I’m not trying to sell everyone an audit. For some situations, it’s exactly what you need. For others, you might need something different.
Tell me your situation. I’ll give you an honest assessment of whether an audit would help – or if there’s a better starting point.
What Happens Next
I’ll personally review your submission within 24 hours
I’ll respond with my honest take:
– “An audit makes sense – here’s why and what I’d focus on”
– “You might need something else first – here’s what I’d recommend”
– “I’m not the right fit for this – here’s who might be”
If it’s a fit:
– I’ll send a Calendly link for a 30-minute call
– We’ll discuss your situation in detail
– I’ll provide a specific proposal
– You decide if you want to proceed
No pressure. Just clarity.