The AI Revenue Leak Checklist
Find where AI activity is failing to become revenue.
Twelve questions across the six operating decisions.
Twelve questions. Ten minutes. Scored Controlled, Leaking, or Exposed. No email required to see your result.
The same twelve checks I run before any engagement. If your score is clean, you will know. If it is not, you will know exactly where to look.
The scoring, up front
Every question has three answers worth 0, 1, or 2 points. Zero means the step is controlled. Two means it is leaking. The total lands you in one of three bands:
- 0–8 Controlled. Your system is mostly decided. Re-run this quarterly.
- 9–16 Leaking. Real money is moving through unmade decisions.
- 17–24 Exposed. The system is running you, not the other way around.
No trick questions, no inflated scoring to scare you into a call. The bands are the same ones I use in paid work.
Prefer paper? Download the one-page PDF and score it by hand.
Answer from what you can see today. If you are not sure, choose the middle answer. Uncertainty is part of the diagnosis.
Your score appears here once all twelve are answered. It stays in your browser.
Your score
0/ 24
- Tools0/6
- Handoffs0/6
- Revenue visibility0/6
- Leadership0/6
You came in to measure AI. Look at where you scored worst. The leak is rarely the tools. It is the decisions nobody made around them.
Controlled. Your system is mostly decided.
That puts you ahead of most teams answering these questions. The honest advice: you probably do not need me right now. Re-run this quarterly, because stacks drift, teams adopt new tools, and a clean score has a shelf life. Watch the questions where you scored 1: those are the decisions starting to slip.
If you want the system pressure-tested anyway, the fit call exists. But you likely do not need it yet.
Leaking. Real money is moving through unmade decisions.
A score in this band almost always means the same three things: spend feeding no workflow, hours lost to re-checking, and follow-up that never fires. None of it depends on your market, and all of it is findable in your own numbers. Your section scores show where to look first: the highest number is what a Sprint would map on day one. This is exactly what the Revenue Systems Decision Sprint does in fourteen days, ending with the six operating decisions made in writing and a 90-day build plan.
Three questions, no deck. I will tell you on the call whether a Sprint fits. If it does not, I will say so.
Exposed. The system is running you.
At this score, the question is not whether money is leaking. It is which leak is biggest. Your section scores answer that: start where the number is highest. The good news is that everything this checklist measures is operational: it sits inside your workflows, not in your market, which means it can be mapped and fixed. A Decision Sprint is the cheapest next step, and the plan it produces is yours whether or not we ever work together again.
Three questions, no deck. Honest answer either way.
Want a copy?
Leave an email and I will send your score with the one-page PDF version, nothing else attached to it. No sequence, no drip.
Prefer to grab it yourself? Download the one-page PDF.
Your individual answers stay in your browser. The email carries your score and section summary only.
Before you book
What it is
Fifteen minutes, three questions. They're about what happens if nothing changes, where that costs you, and what return you could show leadership today. You leave knowing whether a Decision Sprint fits and what I'd map first.
What it is not
Not a pitch deck. Not a discovery call that turns into a sequence. Not for AI-curious startups without revenue, and I will say so on the call rather than waste your fifteen minutes.